In the heart of Atlanta, Georgia, lies a vibrant testament to one of the world's most beloved beverages: the World of Coca-Cola. This dynamic attraction invites visitors to dive into the effervescent history and cultural impact of Coca-Cola, offering a unique blend of education, entertainment, and nostalgia. Spread across 20 acres in Pemberton Place, named after the drink's inventor John Pemberton, the World of Coca-Cola stands proudly near other notable attractions like the Georgia Aquarium and the Center for Civil and Human Rights.
The original World of Coca-Cola, which opened in 1990, was located in downtown Atlanta and quickly became a must-see destination, drawing in millions of visitors over its 17-year tenure. This original museum showcased the brand's rich history through an impressive collection of artifacts, interactive exhibits, and a memorable tasting experience. In 2007, the World of Coca-Cola was relocated to its current, larger, and more modern facility, allowing for an even more immersive and expansive visitor experience.
As you step into the World of Coca-Cola, you are immediately greeted by the grandeur of the Lobby. Here, towering bottles of Coca-Cola from around the globe set the stage for the international journey that awaits. The atmosphere is alive with a medley of Coca-Cola jingles from the past 60 years, arranged by composer Stephen James Taylor, creating an auditory trip down memory lane.
Your journey continues into the Coca-Cola Loft, a vibrant space filled with vintage advertising memorabilia dating back to 1896. As you wait to enter the next phase of your tour, take a moment to admire the colorful posters, signs, and trinkets that tell the story of Coca-Cola's evolution over the decades. This area sets the perfect tone for the nostalgic adventure ahead.
Next, you’ll find yourself in the Happiness Factory Theater, where a short film titled Moments of Happiness plays. This heartwarming montage, set to the tune of Top of the World by Imagine Dragons, captures real-life moments of joy and celebration, perfectly embodying Coca-Cola's brand message of happiness. The film is a key part of Coca-Cola's current marketing campaign, Open Happiness, and serves to immerse visitors in the brand's positive ethos right from the start.
After the film, the screen lifts to reveal The Hub, the central point from which you can explore the various attractions at your own pace. This non-linear approach allows you to tailor your visit to your interests, whether you're keen on interactive exhibits, historical artifacts, or taste-testing Coca-Cola products from around the world.
One of the first attractions you might encounter is the opportunity to meet and take a photo with the Coca-Cola Polar Bear, a beloved mascot that has been a part of Coca-Cola's advertising since the early 1990s. This friendly bear is a hit with visitors of all ages and provides a fun, memorable photo opportunity.
Another highlight is the Vault of the Secret Formula, an interactive exhibit that delves into the mystery and intrigue surrounding Coca-Cola's closely guarded recipe. Through engaging displays and multimedia presentations, you’ll learn about the history of the formula and the lengths to which the company has gone to protect it.
In the Milestones of Refreshment exhibit, you can explore a timeline of Coca-Cola's history, featuring artifacts that reflect the brand's impact on popular culture and society. The oldest item on display is an 1888 delivery note documenting some of the earliest sales of Coca-Cola. This exhibit offers a fascinating look at how Coca-Cola has evolved over the years and its enduring influence.
At the Bottle Works exhibit, you can witness a fully functioning bottling line, where commemorative 8-ounce bottles of Coca-Cola Classic are produced. The process is deliberately slowed down to give visitors a clear view of each step, from the filling of the bottles to the application of labels. A complex robotic delivery system then transports the bottles to the Taste It! exhibit upstairs, where visitors can collect their own freshly bottled souvenir.
On the second level, the 4-D theater experience In Search of the Secret Formula awaits. This thrilling adventure follows a quirky scientist and his assistant as they embark on a quest to uncover what makes Coca-Cola so special. The 4-D effects, including moving seats and sensory elements like wind and water, make for an exhilarating and immersive experience.
The Pop Culture Gallery showcases Coca-Cola's influence on art and culture, featuring works by renowned artists such as Andy Warhol, Norman Rockwell, and Haddon Sundblom. This gallery also includes memorabilia and collectibles that highlight how Coca-Cola has become a cultural icon over the years.
No visit to the World of Coca-Cola would be complete without a stop at the Taste It! exhibit. Here, you can sample 64 different Coca-Cola products from around the world, including regional favorites and unique flavors like the Italian aperitif Beverly and Coca-Cola Cherry. The exhibit also features Coca-Cola Freestyle machines, allowing you to create your own custom beverage from over 100 options.
Before you leave, be sure to visit the Coca-Cola Store, where you can purchase a wide variety of Coca-Cola-themed merchandise, from clothing and accessories to home decor and collectibles. This is the perfect place to find a memento of your visit or a gift for a fellow Coca-Cola enthusiast.
The World of Coca-Cola is more than just a museum; it's a celebration of a brand that has brought joy to millions of people around the globe. Whether you're a die-hard Coca-Cola fan or simply curious about its storied history, this attraction offers something for everyone. With its engaging exhibits, interactive experiences, and refreshing tastings, the World of Coca-Cola is a must-visit destination in Atlanta.
Get your Tickets now!
With myCityHunt you can discover thousands of cities around the world in exciting scavenger hunts, treasure hunts and escape games!
myCityHunt vouchers are the perfect gift for many occasions! Surprise your friends and family with this extraordinary event gift. myCityHunt gift vouchers are valid for 2 years from the date of purchase and can be used within this period for a freely selectable city and tour from the myCityHunt portfolio.
Buy Gift Vouchers
