The Broad

In the heart of Los Angeles, The Broad stands as a beacon of contemporary art and architectural innovation. This striking museum, named after philanthropists Eli and Edythe Broad, offers a captivating journey through modern art, housed in a building as intriguing as the works it contains. Opened in September 2015, The Broad has quickly become a must-visit destination for art enthusiasts and curious tourists alike.

The Vision Behind The Broad

The creation of The Broad was a labor of love for Eli and Edythe Broad, who envisioned a space that would not only house their extensive art collection but also be accessible to the public. After considering multiple locations, they settled on Downtown Los Angeles, a vibrant area rich in cultural landmarks. The museum’s mission is to offer free general admission to its permanent collection, making art accessible to everyone.

Architectural Marvel

The Broad is as much about its architecture as it is about art. Designed by the renowned firm Diller Scofidio + Renfro, the building is a masterpiece of modern design. Its unique “veil and vault” concept features a honeycomb-like exterior that filters natural light into the gallery spaces. This porous skin, made of fiberglass-reinforced concrete, creates a dynamic interplay of light and shadow, enhancing the viewing experience.

Inside, visitors are greeted by a spacious, column-free gallery on the third floor, offering 35,000 square feet of exhibition space. The building’s design ensures that the art is the main focus, with cleverly concealed support spaces and a seamless flow from one exhibit to the next.

Exploring The Collection

The Broad houses nearly 2,000 works of art, featuring iconic pieces from artists such as Andy Warhol, Jeff Koons, and Cindy Sherman. The collection spans a wide range of styles and mediums, offering something for every art lover. One of the highlights is Yayoi Kusama's Infinity Mirrored Room, a mesmerizing installation that invites viewers into a seemingly endless universe of lights.

The museum also features rotating exhibitions, ensuring that each visit offers something new and exciting. Whether you’re an aficionado of pop art or contemporary installations, The Broad’s collection promises to inspire and provoke thought.

Interactive Experiences

Beyond its static displays, The Broad offers interactive experiences that engage visitors in unique ways. The museum’s innovative use of technology enhances the visitor experience, with digital guides and interactive exhibits that provide deeper insights into the artworks and their creators.

The Broad’s Community Impact

The Broad is more than just a museum; it’s a cultural hub that contributes to the vibrant arts scene in Los Angeles. By offering free admission to its permanent collection, it encourages people from all walks of life to engage with contemporary art. The museum also hosts educational programs and events that foster a deeper understanding of art and its role in society.

Dining and Leisure

After exploring the galleries, visitors can unwind at Otium, the museum’s on-site restaurant. Helmed by celebrated chef Timothy Hollingsworth, Otium offers a culinary experience that complements the artistic journey. The restaurant’s design and menu reflect the creativity and innovation that define The Broad.

Plan Your Visit

The Broad is conveniently located on Grand Avenue, making it easily accessible by public transportation or car. While general admission is free, it’s recommended to reserve tickets in advance due to the museum’s popularity. Special exhibitions may require a separate ticket.

In conclusion, The Broad is a testament to the transformative power of art and architecture. Its commitment to accessibility and innovation makes it a standout destination in Los Angeles. Whether you’re a seasoned art lover or a curious newcomer, The Broad invites you to explore, discover, and be inspired by the world of contemporary art.