Nestled in the heart of Savona’s old dock, the All About Apple museum, locally known as Museo All About Apple, stands as a vibrant tribute to the evolution of technology and design. This iconic museum is a haven for tech enthusiasts and curious visitors alike, offering a comprehensive journey through the history of Apple Inc. from its humble beginnings in 1976 to its modern-day innovations.
The story of the All About Apple museum is as captivating as the exhibits it houses. It all began in 2002 when Alessio Ferraro stumbled upon a treasure trove of Apple products in a defunct warehouse once owned by Briano Multimedia. This serendipitous find, gifted to Ferraro, sparked the idea of creating a public museum. Together with his friend William Ghisolfo, Ferraro set out to build a collection that would eventually become the most comprehensive Apple museum in the world.
Initially displayed in Ferraro’s parents' home, the collection quickly grew, attracting donations from collectors across Italy and beyond. By 2005, the museum had found a new home in the Peterlin Middle School in Quiliano. The initiative gained official recognition from Apple, further boosting its reputation and collection size.
In 2015, the museum relocated to its current location in Savona’s old dock area, a strategic spot near the cruise terminal. The new space, designed in the style of an Apple Store, offers a sleek and modern environment for visitors to explore the vast array of exhibits. Despite the expansive new location, the museum's collection has grown so extensively that even the additional storage space provided by the Savona municipality struggles to accommodate it all.
The All About Apple museum boasts over 10,000 pieces, with a significant portion available for public viewing. Visitors are treated to a hands-on experience, as many of the computers and devices are restored to working condition. From the earliest Apple I computers to the iconic iMacs and iPods, the exhibits span decades of technological advancement.
One of the museum’s highlights is its collection of Apple prototypes and cult objects, offering a rare glimpse into the company’s design evolution. Alongside Apple products, the museum also features machines from other renowned brands like Commodore, Atari, and Olivetti, showcasing the broader history of personal computing.
What sets the All About Apple museum apart is its interactive approach. Visitors are encouraged to engage with the exhibits, providing a tactile understanding of how these devices functioned and evolved over time. This hands-on experience is not only educational but also nostalgic for those who have used these devices in the past.
The museum is operated by the All About Apple ONLUS, a volunteer organization dedicated to preserving and sharing this unique collection. It relies on the support of the local community and the Fondazione De Mari to maintain its operations and continue expanding its collection.
For anyone with an interest in technology, design, or the history of one of the world’s most influential companies, the All About Apple museum is a must-visit destination. Its extensive collection and interactive exhibits offer an unparalleled insight into the world of Apple and the broader history of computing.
Whether you're a die-hard Apple fan, a history buff, or simply curious about the evolution of technology, the All About Apple museum provides a fascinating journey through time. As you wander through its halls, you’ll gain a deeper appreciation for the innovation and creativity that have defined Apple’s legacy and continue to shape the future of technology.
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